ABOUT
I can build. I'm learning to get found.
I'm Kerone Liu — an engineer. Building the product was never the hard part; getting it seen was. So I'm closing that gap in public.
Every week I take one brand you already know and take it apart: how it's built, how it grows, and how it gets found by Google and AI search. No guru act — real audits, real receipts, and the exact moves you can copy on your own site.
THE RECEIPTS
- 12
- Teardowns published
- 6
- Categories covered
- 30
- Weeks running
THE METHOD
How I take a brand apart
Every teardown walks the same four stages — the same lens I apply to my own products.
- 1
STAGE 01
How it’s built
The product, the stack, the growth mechanics already shipping.
- 2
STAGE 02
How it grows
The loops — content, UGC, referrals — that compound traffic without paid.
- 3
STAGE 03
How it gets found
The SEO + GEO surface: SERP positions, AI-Overview citations, the schema behind them.
- 4
STAGE 04
Where it leaks
The exact places the machine bleeds — and the move you copy to your own site.
WHAT I MEASURE
Receipts, not vibes
SERP positions
Where the brand actually ranks for its money queries — pulled, not guessed.
AI-Overview citations
Whether answer engines cite the brand, and the schema that earns the citation.
Core Web Vitals
Real field data on the pages doing the ranking — the speed tax on being found.
THE CLUB
Free teardowns. Deeper work in the club.
The weekly teardowns are free forever. The full audits, copy-paste templates, a monthly get-found challenge, and a room of builders doing the same live in the club.