by Kerone Liu · learning in public · Apr 7, 2026 · 9 min read
The extension store is the growth engine: thousands of community pages, each targeting a tool people already search for.
THE RECEIPTS
Each community extension gets its own page targeting “{tool} for Mac / Raycast” — a store that doubles as a programmatic-SEO surface.
Developers search for a specific utility, land on the extension page, install the app to use it. Distribution disguised as a catalog.
The full crawl, the keyword map, the exact fixes, and the copy-paste template live inside the club. 1.6M visits a month, reverse-engineered.
Join the clubKEEP READING
Framer builds some of the most gorgeous sites on the web — and a lot of them are close to invisible in AI search. It's not the design. It's how the pages are delivered. Here's the one fix that changes everything.
The scheduling tool that turned its GitHub repo and open core into a top-of-funnel most SaaS would kill for.
Notion doesn't have a content team pumping out blog posts. It has a template — and hundreds of thousands of pages built from it. Here's how one page design, pointed at the right intent, becomes millions of organic visits a month, plus the two places the machine quietly leaks.
Search teardowns, categories, and pages. Or jump to a quick action.